Marketing (from the Customer's Point of View)

I was just reading a post over at Fusion Brand commenting on the contributions of Peter Drucker. In it, one of Drucker’s famous statements stood out:

“Marketing is the whole business seen from the customer’s point of view.”

This reminded me of an a model I created a few years ago that looks at traditional marketing activites from the customer point of view.

“An Experience Design Strategy View On Marketing” (pdf file)

My approach has changed since creating this (with more focus on the actual experiences, co-creating value, and “marketing without marketing”), but if you’re working in a traditonal marketing environment this is a good tool for thinking differently about traditional marketing practices.

Enjoy!