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Presenting in Houston at Got Social Media
Posted Tuesday January 22, 2008

Have plans for Thursday? If not, you should head to Houston, for a fabulous one day conference dedicated to all things social media. The event? Got Social Media. Tickets are almost sold out, but there are still a few of the 150 seats open.

Here’s the official description:

Got Social Media is a workshop based conference held annually (starting this year) in Houston, TX. If you currently work in Advertising, PR, Marketing, Technology – or if you own your own business – then the Got Social Media conference is for you.

Bringing together some of the top minds in Social Media, Technology, Design, and Marketing – Got Social Media is a one-day event covering topics like: Social Media for Businesses, Women in Social Media, Social Media Technology Platforms, and more.

I’ll be giving a presentation: “We’re Connected, Now What?” discussing how to turn real-life behaviors into online social features

Here’s my description:

Where do you get inspiration for online social features? One approach is to copy or offer a variation on something someone else has already created. But this approach lacks vision and often results in ‘me-too’ applications. A better approach is to look at real-world social interactions, and then translate these into online social features. And where better to observe these interactions than someplace like the mall, college campus, or conference?

We’ll spend the first half of this presentation looking at some different ways that natural human and social behaviors have guided product development— and ‘filled the well’ with original new feature requests. Then, we’ll apply this approach in a workshop type environment to generate some of our own innovative social media ideas.

To be honest, this is one the most difficult talks I’ve ever had the pleasure (or agony?) to prepare. I think it’s because it’s one of those ‘Well, duh!’ topics that is rather obvious when you say it, yet few people (in my experience) approach work in this manner. In fact, Joshua Porter is one of the only people I’ve come across who regularly writes on this topic. While I’m very excited to be presenting this, I’m also a bit curious about how the topic will come across and be received. We’ll see! I’ll post the slides and resources I came across after the presentation.

Kudos to Erica Ogrady and Kelsey Ruger for pulling this together. If you do register, mention poetpainter or Stephen P. Anderson for $15 off your ticket price.